What do you need to know about TikTok and how it affects Amazon sellers?

In recent days, TikTok has emerged as one of the most popular applications on the internet. Among the non-gaming applications, TikTok ranks number one in Apple’s App Store and number 4 in Google’s Google Play platform. These days, every second person is on TikTok.
If you don’t know about TikTok, it is a video sharing social media platform that allows the users to customize their short videos using different kinds of filters and audio clips. As you are expecting, the majority of the users are youngsters; however, you will also find a considerable percentage of adults on this video-based platform.  ​

As the video-sharing platform hosts a whopping 800 million active users, it is obvious that TikTok includes a different array of topics, such as comedy and funny videos, dance steps, product reviews, education, and the never-ending list will go on. Recently, it has seen that Amazon find is continuously trending on TikTok, which is a great sign for the sellers to promote their products on this social media application.

Why is it so important?
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Traditionally, sellers promote their products on social media platforms in order to influence a massive number of audience, and TikTok is no exception. Tiktok marketing can be a great way to reach the young population all across the globe. You can find keywords like Amazon must have, Amazon things, Amazon things to buy, Amazon favourites, etc. on the platform. Promoting your products on a social media platform with so much potential will definitely boost your sales number. Investing in TikTok will be a wise call to expand your reach and break the traditional geographical barrier.

Here is how Amazon sellers can use TikTok to promote their products

As mentioned earlier, TikTok can be a game-changer for a number of Amazon sellers. It will not only improve your selling number but also, in the long run, it will help you in your brand building. Primarily there are a couple of ways to promote and showcase your products to a large potential audience.

1. Reviews by TikTok Influencers Thanks to the increasing popularity of product reviews, the platform saw a rapid increase in reviewers and the majority of them are extremely popular in the TikTok community. To promote your product, you can reach out to them and ask to include your products in their upcoming ‘Amazon finds’ videos. They will also provide your link on the comment section; as a result, interested people can directly buy the items from your Amazon page.
As there are a number of fake profiles on the platform, it is advisable to inquire about the authenticity of the TikTok reviewer before making your final call. You can jump to the bio section, and check out their official Instagram profile in order to get a clear picture.

2. Making your own account Promoting your product using your account is a cost-effective solution. You can showcase the working mechanism of your products in the form of short videos. As a huge number of users prefer watching product videos, generating views is not going to be a problem for you. TikTok is known for its organic traffic; therefore, you can get huge popularity within a very short period. Here are some tips that you can adopt to increase your views:

• Hashtag plays a very important role to reach your videos to potential consumers; therefore, research on the hashtags and use them effectively.
• Try to make your videos fun-loving to attract more viewers.
• You can only use a specific number of characters on the caption; therefore keep your caption short and simple.
• Include both text and hashtags in the caption.
• Unlike most of the social media platforms, here you can add your product link on the comment section, which is a definite plus.
• The duration of the video can be between 15 to 60 seconds. So, try to utilize the limited time effectively.
• Work on the video quality and editing.

Wrapping it off

TikTok is currently hosting more users than many popular platforms like LinkedIn. TikTok is an effective way to reach tens of thousands of people across the globe, without spending a penny. The combination of organic traffic and large user base will boost your Amazon sales.