Walmart · Cate & ChloeFrom launch to
$10M+
Annual sales in 3 years
Built the owned jewelry brand from launch to $10M+ in annual Walmart sales in three years.
Owned brand · Annual sales
Amazon · Walmart · TikTok Shop · Shopify
Marketplace growth, engineered for profitable scale.
Etail Rocket gives established consumer brands one operator-led team across strategy, advertising, content, creative, inventory and marketplace execution.
Built by brand operatorsAI-forward, human-poweredDesigned for $2M–$100M brands
Cate & Chloe · Walmart$10M+ annual sales
From launch in three years.
Selected marketplace results
Growth built across the channels that matter.
From our own brand to established client brands, real channel milestones built through hands-on execution.
Walmart · Cate & Chloe
TikTok Shop · Cate & ChloeFrom launch to
$1M+
Annual sales in 12 months
Scaled the owned jewelry brand from launch to $1M+ in annual TikTok Shop sales within 12 months.
Owned brand · Annual sales
Amazon · Cate & ChloeFrom launch to
$1M+
Annual sales in 2 years
Scaled the owned jewelry brand from launch to $1M+ in annual Amazon sales in two years.
Owned brand · Annual sales
Historical marketplace results. Cate & Chloe is an owned brand. Individual outcomes vary.
Explore our marketplace resultsOne connected operating system
Turn marketplace complexity into controlled growth.
Our job is to connect every marketplace lever to a clear plan, accountable owners and the economics that matter.
See the whole business
Sales, contribution margin, advertising, inventory, search, content and account health in one decision framework.
Prioritize the highest-impact moves
A focused 90-day roadmap replaces scattered activity with work tied to measurable business outcomes.
Execute with specialists
Dedicated marketplace, retail media, creative and operations experts move the plan forward every day.
Compound what works
Weekly operating cadence reveals what to scale, what to fix and where the next profitable opportunity lives.
Channel command centers
Specialized execution for every marketplace.
Each channel has its own algorithm, customer behavior and operational realities. Your strategy should reflect that.
Full-service Amazon growth
Account management, PPC, DSP, SEO, creative, inventory and profitability managed as one system.
Explore AmazonWalmart marketplace acceleration
Launch, optimize and scale 1P or 3P with Walmart-native content, operations and retail media.
Explore WalmartCreator-powered social commerce
Build the affiliate, content and paid amplification system that turns creator activity into repeatable sales.
Explore TikTok ShopThe operator advantage
Your agency should think like an owner.
We have built and scaled ecommerce brands ourselves. That changes what we optimize, how quickly we act and how seriously we treat margin, inventory and execution risk.
01
Profit-first
Revenue is only valuable when the economics support the business.
02
AI-forward
Automation and intelligence accelerate research, analysis and execution.
03
Human-powered
Experienced operators still own the judgment, strategy and accountability.
Selected marketplace results
Built for brands with bigger ambitions.
From our own brand to established client brands, real channel milestones built through hands-on execution.
Amazon · Hair & beauty brandFrom early traction to
$10M+
Annual sales run rate in 3 years
Grew an established hair and beauty brand from early Amazon traction to a $10M+ annual sales run rate in three years.
Client brand · Annual sales run rate
TikTok Shop · Hair & beauty brandFrom launch to
$1M+
First-year sales in 12 months
Launched TikTok Shop and generated $1M+ in total channel sales during the first year.
Client brand · First-year sales
Walmart · Hair & beauty brandFrom launch to
$1M+
First-year sales in 12 months
Built Walmart from a standing start to $1M+ in total channel sales during the first year.
Client brand · First-year sales
Historical marketplace results. Cate & Chloe is an owned brand. Individual outcomes vary.
Explore our marketplace resultsMeet your leadership team
Real operators. One accountable team.
The people behind the strategy, operations and growth.
Robert Boniface
Co-Founder
Matt Lehr
Co-Founder
Lauren Chartier
Head of Operations
Keith Hartnett
Head of Growth
Ready for liftoff
Request your marketplace audit →Find the growth your current system is missing.
Request a focused review of your channels, constraints and highest-impact opportunities.