@import url('https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700&family=Montserrat:wght@600;700;800&display=swap');
:root{--ink:#101b39;--ink2:#17264c;--orange:#ff673c;--gold:#ffbd45;--cream:#fff9f3;--sky:#eef5ff;--text:#344054;--muted:#667085;--line:#e6e9ef;--white:#fff;--shadow:0 20px 60px rgba(16,27,57,.12)}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;color:var(--text);font-family:"DM Sans",sans-serif;line-height:1.65;background:#fff}img{max-width:100%}a{color:inherit;text-decoration:none}.container{width:min(1160px,calc(100% - 40px));margin:auto}.eyebrow{display:inline-flex;align-items:center;gap:9px;color:var(--orange);font-size:.78rem;font-weight:800;letter-spacing:.13em;text-transform:uppercase}.eyebrow:before{content:"";width:24px;height:2px;background:var(--orange)}h1,h2,h3{font-family:Manrope,sans-serif;color:var(--ink);line-height:1.08;margin:0}h1{font-size:clamp(3rem,6vw,5.6rem);letter-spacing:-.055em}h2{font-size:clamp(2.25rem,4vw,3.7rem);letter-spacing:-.045em}h3{font-size:1.35rem;letter-spacing:-.02em}p{margin:0}.lead{font-size:clamp(1.08rem,1.5vw,1.3rem);color:#536078;line-height:1.65}.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:54px;padding:0 24px;border-radius:12px;font-weight:700;border:1px solid transparent;transition:.25s;cursor:pointer;font:700 1rem "DM Sans"}.btn-primary{background:linear-gradient(135deg,var(--orange),#ff8a49);color:#fff;box-shadow:0 10px 26px rgba(255,103,60,.26)}.btn-primary:hover{transform:translateY(-2px);box-shadow:0 16px 32px rgba(255,103,60,.32)}.btn-secondary{border-color:#cfd5e1;color:var(--ink);background:#fff}.btn-secondary:hover{border-color:var(--ink);transform:translateY(-2px)}.btn-dark{background:var(--ink);color:#fff}.nav-wrap{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.91);backdrop-filter:blur(18px);border-bottom:1px solid rgba(230,233,239,.8)}nav{height:84px;display:flex;align-items:center;justify-content:space-between}.logo{width:270px;display:flex}.nav-links{display:flex;align-items:center;gap:29px;font-weight:600;color:#46516a}.nav-links a:hover,.nav-links a.active{color:var(--orange)}.nav-cta{padding:11px 17px;border-radius:10px;background:var(--ink);color:#fff!important}.menu{display:none;border:0;background:none;font-size:1.7rem;color:var(--ink)}
.hero{position:relative;overflow:hidden;padding:105px 0 80px;background:radial-gradient(circle at 87% 15%,rgba(255,189,69,.22),transparent 25%),radial-gradient(circle at 65% 70%,rgba(79,125,243,.12),transparent 27%),linear-gradient(180deg,#fff 0%,#fbfcff 100%)}.hero-grid{display:grid;grid-template-columns:1.08fr .92fr;gap:68px;align-items:center}.hero h1 span{background:linear-gradient(115deg,var(--orange),#ff9b44);-webkit-background-clip:text;color:transparent}.hero .lead{max-width:670px;margin:26px 0 32px}.actions{display:flex;gap:13px;flex-wrap:wrap}.microproof{display:flex;gap:26px;margin-top:32px;flex-wrap:wrap;color:#5e687d;font-size:.9rem;font-weight:600}.microproof span:before{content:"✓";color:var(--orange);font-weight:800;margin-right:7px}.orbit{position:relative;min-height:545px}.dash{position:absolute;inset:35px 0 30px 10px;background:var(--ink);border-radius:30px;box-shadow:var(--shadow);padding:30px;color:#fff;overflow:hidden}.dash:before{content:"";position:absolute;width:340px;height:340px;border:1px solid rgba(255,255,255,.08);border-radius:50%;right:-90px;top:-70px;box-shadow:0 0 0 70px rgba(255,255,255,.025),0 0 0 140px rgba(255,255,255,.018)}.dash-head{display:flex;align-items:center;justify-content:space-between;position:relative}.dash-brand{font-weight:800}.live{font-size:.72rem;color:#9ce2bc;background:rgba(51,196,127,.14);padding:6px 10px;border-radius:30px}.kpi{position:relative;margin-top:48px}.kpi-label{color:#aeb8ce;font-size:.82rem}.kpi-num{font:800 3.5rem Manrope;margin-top:4px;letter-spacing:-.04em}.trend{color:#8be2b2;font-weight:700;font-size:.87rem}.bars{height:158px;margin-top:35px;display:flex;align-items:end;gap:12px}.bars i{display:block;width:12%;border-radius:8px 8px 2px 2px;background:linear-gradient(#ffbd45,#ff673c);opacity:.92}.channel-row{display:grid;grid-template-columns:repeat(4,1fr);gap:8px;margin-top:28px;position:relative}.channel{padding:12px 6px;background:rgba(255,255,255,.07);border:1px solid rgba(255,255,255,.08);border-radius:10px;text-align:center;font-size:.75rem}.float-card{position:absolute;background:#fff;border-radius:15px;padding:16px 18px;box-shadow:0 14px 40px rgba(16,27,57,.18);color:var(--ink);font-weight:800;z-index:2}.float-card small{display:block;color:var(--muted);font-weight:600}.fc1{top:0;right:-18px}.fc2{bottom:0;left:-22px}.logo-strip{padding:31px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:#fff}.logo-row{display:grid;grid-template-columns:auto repeat(4,1fr);gap:34px;align-items:center}.logo-row>span:first-child{font-size:.78rem;text-transform:uppercase;letter-spacing:.11em;color:#8a93a5;font-weight:700}.platform{font:800 1.08rem Manrope;color:#8d95a5;text-align:center}.platform.amazon{color:#17264c}.platform.walmart{color:#1675d1}.platform.tiktok{color:#111}.platform.shopify{color:#16864d}
section{padding:105px 0}.section-head{max-width:770px;margin-bottom:54px}.section-head .eyebrow{margin-bottom:17px}.section-head p{margin-top:20px}.problem{background:var(--cream)}.problem-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:70px;align-items:start}.problem-list{display:grid;grid-template-columns:1fr 1fr;gap:15px}.problem-card{background:#fff;border:1px solid #f1e5d8;border-radius:17px;padding:25px;min-height:176px}.num{font:800 .8rem Manrope;color:var(--orange);margin-bottom:18px}.problem-card p{font-size:.95rem;color:var(--muted);margin-top:10px}.services-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.service{border:1px solid var(--line);border-radius:20px;padding:30px;transition:.25s;background:#fff}.service:hover{transform:translateY(-5px);box-shadow:var(--shadow);border-color:transparent}.icon{width:50px;height:50px;border-radius:13px;background:var(--sky);display:grid;place-items:center;margin-bottom:24px;color:var(--ink);font-weight:800}.service:nth-child(2) .icon,.service:nth-child(5) .icon{background:#fff0e9;color:var(--orange)}.service p{color:var(--muted);margin:13px 0 22px}.text-link{font-weight:700;color:var(--ink)}.text-link:after{content:" →";color:var(--orange)}
.system{background:var(--ink);color:#cbd3e3;position:relative;overflow:hidden}.system h2,.system h3{color:#fff}.system .section-head p{color:#aeb8ce}.system-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}.step{padding:26px;border:1px solid rgba(255,255,255,.12);border-radius:16px;background:rgba(255,255,255,.035)}.step b{display:grid;place-items:center;width:35px;height:35px;border-radius:50%;background:var(--orange);color:#fff;margin-bottom:20px}.step p{font-size:.9rem;color:#aeb8ce;margin-top:10px}.results{background:#f8faff}.result-grid{display:grid;grid-template-columns:1.2fr .8fr;gap:20px}.case{border-radius:22px;padding:36px;background:#fff;border:1px solid var(--line)}.case.featured{background:linear-gradient(145deg,#fff4ed,#fff);border-color:#f6d7c5}.tag{display:inline-block;font-size:.72rem;font-weight:800;letter-spacing:.09em;text-transform:uppercase;color:var(--orange);margin-bottom:28px}.metric{font:800 clamp(2.7rem,5vw,4.5rem) Manrope;color:var(--ink);letter-spacing:-.055em}.case h3{margin:6px 0 14px}.case p{color:var(--muted)}.quote{margin-top:24px;padding-top:22px;border-top:1px solid var(--line);font-style:italic}.proof-note{margin-top:20px;font-size:.78rem;color:#8a93a5}.operator-grid{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:center}.founder-card{position:relative;background:linear-gradient(145deg,var(--ink),#243867);border-radius:26px;padding:38px;color:#fff;min-height:430px;display:flex;flex-direction:column;justify-content:flex-end;overflow:hidden}.founder-card:before{content:"ER";position:absolute;top:-35px;right:-16px;font:800 12rem Manrope;color:rgba(255,255,255,.045)}.founder-card h3{color:#fff;font-size:2rem}.founder-card p{color:#bcc7da;margin-top:12px}.stat-row{display:grid;grid-template-columns:repeat(3,1fr);gap:15px;margin-top:28px}.stat{border-left:2px solid var(--orange);padding-left:13px}.stat b{display:block;color:var(--ink);font:800 1.5rem Manrope}.stat small{color:var(--muted)}.operator-copy .lead{margin:22px 0}.checks{display:grid;gap:13px;margin:25px 0 30px}.checks div:before{content:"✓";display:inline-grid;place-items:center;width:23px;height:23px;border-radius:50%;background:#fff0e9;color:var(--orange);margin-right:10px;font-weight:800}.cta-section{padding:80px 0}.cta-box{padding:65px;background:linear-gradient(120deg,var(--ink),#243b71);border-radius:28px;display:grid;grid-template-columns:1.3fr .7fr;gap:50px;align-items:center;position:relative;overflow:hidden}.cta-box:after{content:"";position:absolute;width:280px;height:280px;border:55px solid rgba(255,255,255,.03);border-radius:50%;right:-120px;top:-100px}.cta-box h2{color:#fff}.cta-box p{color:#bcc7da;margin-top:18px}.cta-actions{display:flex;gap:12px;justify-content:flex-end;position:relative;z-index:2}.cta-box .btn-secondary{background:transparent;color:#fff;border-color:rgba(255,255,255,.35)}
.page-hero{padding:95px 0 75px;background:linear-gradient(145deg,#fff9f3,#f5f8ff)}.page-hero .container{max-width:900px;text-align:center}.page-hero .eyebrow{margin-bottom:18px}.page-hero p{margin:25px auto 0;max-width:720px}.detail-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:22px}.detail-card{padding:36px;border:1px solid var(--line);border-radius:20px}.detail-card ul{padding-left:20px;color:var(--muted)}.detail-card li{margin:8px 0}.story{max-width:800px;margin:auto}.story p{font-size:1.13rem;margin:20px 0}.contact-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:60px}.contact-info{background:var(--ink);color:#cbd3e3;border-radius:22px;padding:38px}.contact-info h2{color:#fff;font-size:2.2rem}.contact-info p{margin:20px 0 35px}.contact-line{padding:17px 0;border-top:1px solid rgba(255,255,255,.13)}.form{display:grid;grid-template-columns:1fr 1fr;gap:18px}.field{display:grid;gap:8px}.field.full{grid-column:1/-1}label{font-weight:700;color:var(--ink);font-size:.9rem}input,select,textarea{width:100%;border:1px solid #d7dce5;border-radius:10px;padding:14px 15px;font:inherit;background:#fff}textarea{min-height:130px;resize:vertical}input:focus,select:focus,textarea:focus{outline:2px solid rgba(255,103,60,.2);border-color:var(--orange)}.form-message{display:none;padding:13px;border-radius:9px;background:#eafaf1;color:#17653a}.form-message.show{display:block}
footer{background:#0c142b;color:#aeb8ce;padding:65px 0 28px}.footer-grid{display:grid;grid-template-columns:1.5fr repeat(3,1fr);gap:45px}.footer-logo{filter:brightness(0) invert(1);width:235px;opacity:.92}.footer-about{max-width:350px;margin-top:20px}.footer-title{color:#fff;font-weight:800;margin-bottom:16px}.footer-links{display:grid;gap:9px;font-size:.92rem}.footer-links a:hover{color:#fff}.legal{border-top:1px solid rgba(255,255,255,.1);margin-top:48px;padding-top:23px;font-size:.8rem;display:flex;justify-content:space-between;gap:20px}
@media(max-width:900px){.nav-links{position:fixed;inset:84px 0 auto 0;background:#fff;padding:28px 20px;display:none;flex-direction:column;align-items:flex-start;border-bottom:1px solid var(--line);box-shadow:0 18px 30px rgba(16,27,57,.08)}.nav-links.open{display:flex}.menu{display:block}.hero{padding-top:70px}.hero-grid,.problem-grid,.operator-grid,.contact-grid{grid-template-columns:1fr}.hero-grid{gap:40px}.orbit{min-height:500px}.services-grid{grid-template-columns:1fr 1fr}.system-grid{grid-template-columns:1fr 1fr}.result-grid{grid-template-columns:1fr}.cta-box{grid-template-columns:1fr}.cta-actions{justify-content:flex-start}.footer-grid{grid-template-columns:1fr 1fr}.logo-row{grid-template-columns:1fr 1fr 1fr}.logo-row>span:first-child{grid-column:1/-1;text-align:center}.logo-row .platform:last-child{grid-column:2}.detail-grid{grid-template-columns:1fr}}
@media(max-width:600px){.container{width:min(100% - 28px,1160px)}nav{height:72px}.logo{width:220px}.nav-links{inset:72px 0 auto}.hero{padding:55px 0}.hero h1{font-size:2.85rem}.orbit{min-height:430px}.dash{inset:20px 0;padding:22px}.kpi-num{font-size:2.8rem}.fc1{right:-4px}.fc2{left:-3px}.problem-list,.services-grid,.system-grid,.stat-row,.form{grid-template-columns:1fr}.problem-card{min-height:auto}.channel-row{grid-template-columns:1fr 1fr}section{padding:76px 0}.cta-box{padding:38px 25px}.cta-actions{flex-direction:column}.footer-grid{grid-template-columns:1fr}.legal{flex-direction:column}.detail-card{padding:26px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.btn,.service{transition:none}}

/* 2026 brand system */
:root{--ink:#242426;--ink2:#111113;--orange:#d2252b;--gold:#d2252b;--cream:#f4f4f5;--sky:#f4f4f5;--text:#3f3f46;--muted:#6b6b72;--line:#e2e2e5;--shadow:0 20px 60px rgba(36,36,38,.14)}
body{font-family:Inter,Arial,Helvetica,sans-serif;color:var(--text)}
h1,h2,h3,.metric,.kpi-num,.platform,.num{font-family:Montserrat,Arial,Helvetica,sans-serif}
h1{letter-spacing:-.045em}h2{letter-spacing:-.038em}.container{width:min(1200px,calc(100% - 40px))}
.btn{border-radius:5px;font-family:Inter,Arial,Helvetica,sans-serif}.btn-primary{background:var(--orange);box-shadow:0 10px 26px rgba(210,37,43,.24)}.btn-primary:hover{background:#b91f25;box-shadow:0 16px 32px rgba(210,37,43,.28)}
.nav-wrap{border-color:#e6e6e8}.nav-wrap nav{height:104px}.logo{width:320px;min-width:260px}.logo img{display:block;width:100%;height:auto;max-height:92px;object-fit:contain}.nav-links{gap:22px;color:#414146;font-size:.91rem}.nav-cta{border-radius:4px;background:#242426}.nav-cta:hover{background:#d2252b;color:#fff!important}
.page-hero{background:linear-gradient(150deg,#fff 0%,#f4f4f5 100%)}.system,.contact-info{background:#242426}.results{background:#f4f4f5}.case.featured{background:#fff;border-color:#d7d7da}.founder-card,.cta-box{background:linear-gradient(125deg,#242426,#0f0f11)}.footer-logo{filter:none;background:#fff;border-radius:7px;padding:9px;width:285px}footer{background:#18181a;color:#bdbdc2}.problem-card{border-color:#e2e2e5}.icon,.service:nth-child(2) .icon,.service:nth-child(5) .icon{background:#f4f4f5;color:#d2252b}.checks div:before{background:#fceced}.lead{color:#5d5d64}

.mission-hero{position:relative;min-height:720px;display:flex;align-items:center;overflow:hidden;background:#0d0d0f;color:#fff;padding:105px 0}.mission-hero:before{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(10,10,12,.99) 0%,rgba(10,10,12,.92) 34%,rgba(10,10,12,.24) 67%,rgba(10,10,12,.04) 100%),url('assets/mission-control-hero.webp') center/cover no-repeat}.mission-hero:after{content:"";position:absolute;inset:auto 0 0;height:160px;background:linear-gradient(transparent,#0d0d0f)}.mission-copy{position:relative;z-index:2;width:min(720px,62%)}.mission-hero h1{color:#fff;font-size:clamp(3.5rem,6.4vw,6.7rem);max-width:820px}.mission-hero h1 em{font-style:normal;color:#ef4046}.mission-hero .lead{color:#d2d2d5;margin:28px 0 32px;max-width:650px}.mission-hero .eyebrow{color:#ff555b}.mission-hero .eyebrow:before{background:#d2252b}.mission-proof{display:flex;gap:28px;flex-wrap:wrap;margin-top:34px;color:#dedee1;font-size:.88rem;font-weight:600}.mission-proof span{display:flex;align-items:center;gap:8px}.mission-proof span:before{content:"";width:7px;height:7px;border-radius:50%;background:#d2252b;box-shadow:0 0 0 5px rgba(210,37,43,.16)}
.mission-index{position:absolute;right:5%;bottom:11%;z-index:2;width:260px;border:1px solid rgba(255,255,255,.17);background:rgba(16,16,18,.72);backdrop-filter:blur(14px);padding:19px}.mission-index small{display:block;color:#9d9da4;text-transform:uppercase;letter-spacing:.12em}.mission-index strong{display:block;margin-top:7px;font:700 1.1rem Montserrat;color:#fff}.signal{height:3px;background:#39393d;margin-top:15px;overflow:hidden}.signal i{display:block;width:76%;height:100%;background:#d2252b}
.brand-proof{padding:30px 0 28px;background:#fff;border-bottom:1px solid #e4e4e7;overflow:hidden}.marquee-label{text-align:center;margin-bottom:22px;color:#77777d;font-size:.75rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase}.brand-marquee{overflow:hidden;mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}.brand-track{display:flex;width:max-content;animation:brand-scroll 52s linear infinite}.brand-logo{width:210px;height:86px;display:grid;place-items:center;padding:9px 24px;flex:none;border-right:1px solid #ececef}.brand-logo img{max-width:100%;max-height:64px;object-fit:contain;filter:grayscale(1);opacity:.67;transition:.25s}.brand-logo:hover img{filter:grayscale(0);opacity:1}@keyframes brand-scroll{to{transform:translateX(-50%)}}
.brief-grid{display:grid;grid-template-columns:.78fr 1.22fr;gap:80px;align-items:start}.brief-panel{background:#242426;color:#fff;padding:40px;border-radius:4px;position:sticky;top:110px}.brief-panel h3{color:#fff;font-size:1.8rem}.brief-panel p{color:#b8b8bd;margin-top:14px}.brief-code{display:flex;justify-content:space-between;border-top:1px solid #444448;margin-top:30px;padding-top:18px;color:#a7a7ad;font-size:.77rem;text-transform:uppercase;letter-spacing:.1em}.brief-list{display:grid;gap:1px;background:#dedee1;border:1px solid #dedee1}.brief-item{display:grid;grid-template-columns:72px 1fr;gap:18px;background:#fff;padding:30px}.brief-item b{font:700 .85rem Montserrat;color:#d2252b}.brief-item p{color:#68686f;margin-top:8px}
.channel-cards{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.channel-card{position:relative;min-height:420px;padding:34px;border:1px solid #dcdcdf;background:#fff;overflow:hidden;display:flex;flex-direction:column}.channel-card:before{content:"";position:absolute;right:-48px;top:-48px;width:145px;height:145px;border:1px solid #e3e3e6;border-radius:50%;box-shadow:0 0 0 30px #fafafa,0 0 0 31px #e8e8ea}.channel-card .channel-number{position:relative;font:700 .75rem Montserrat;color:#d2252b;letter-spacing:.14em}.channel-card h3{position:relative;font-size:1.75rem;margin-top:90px}.channel-card p{position:relative;color:#66666d;margin:14px 0 25px}.channel-card .text-link{margin-top:auto}.channel-card.dark{background:#242426;border-color:#242426}.channel-card.dark h3,.channel-card.dark .text-link{color:#fff}.channel-card.dark p{color:#bfbfc4}.channel-card.dark:before{border-color:#4c4c50;box-shadow:0 0 0 30px #2b2b2e,0 0 0 31px #47474b}
.advantage{background:#f4f4f5}.advantage-grid{display:grid;grid-template-columns:1fr 1fr;gap:65px;align-items:center}.radar{position:relative;aspect-ratio:1;max-width:470px;margin:auto;border:1px solid #cfcfd3;border-radius:50%;display:grid;place-items:center;background:radial-gradient(circle,transparent 0 22%,#d9d9dd 22.2% 22.6%,transparent 22.8% 47%,#d9d9dd 47.2% 47.6%,transparent 47.8% 72%,#d9d9dd 72.2% 72.6%,transparent 72.8%),linear-gradient(90deg,transparent 49.8%,#d9d9dd 50%,transparent 50.2%),linear-gradient(transparent 49.8%,#d9d9dd 50%,transparent 50.2%)}.radar:before{content:"";position:absolute;width:38%;height:38%;background:rgba(210,37,43,.11);border:2px solid #d2252b;transform:rotate(45deg)}.radar-core{width:90px;height:90px;border-radius:50%;background:#242426;color:#fff;display:grid;place-items:center;font:700 .76rem Montserrat;text-align:center;z-index:2}.radar-label{position:absolute;font:700 .74rem Montserrat;text-transform:uppercase;letter-spacing:.08em;color:#56565c}.radar-label.top{top:8%}.radar-label.right{right:3%;top:48%}.radar-label.bottom{bottom:8%}.radar-label.left{left:2%;top:48%}
.three-pillars{display:grid;gap:18px;margin-top:30px}.pillar{display:grid;grid-template-columns:44px 1fr;gap:17px}.pillar b{width:38px;height:38px;border-radius:50%;display:grid;place-items:center;background:#d2252b;color:#fff;font:700 .75rem Montserrat}.pillar p{color:#65656c;margin-top:5px}
.launch-band{background:#242426;color:#fff;padding:56px 0}.launch-row{display:grid;grid-template-columns:1fr auto;gap:50px;align-items:center}.launch-band h2{color:#fff;font-size:clamp(2rem,4vw,3.4rem)}.launch-band p{color:#bcbcc2;margin-top:13px;max-width:720px}
.channel-hero{padding:105px 0 90px;background:#242426;color:#fff;position:relative;overflow:hidden}.channel-hero:before{content:"";position:absolute;width:570px;height:570px;border:1px solid #414145;border-radius:50%;right:-170px;top:-250px;box-shadow:0 0 0 85px #29292c,0 0 0 86px #414145,0 0 0 170px #27272a,0 0 0 171px #38383c}.channel-hero .container{position:relative;z-index:2}.channel-hero h1{color:#fff;max-width:920px}.channel-hero .lead{color:#c8c8cd;max-width:760px;margin:25px 0 31px}.channel-hero .eyebrow{color:#ff5a60}.channel-hero .eyebrow:before{background:#d2252b}.hero-facts{display:flex;flex-wrap:wrap;gap:10px;margin-top:28px}.hero-facts span{border:1px solid #4e4e53;background:#2c2c2f;padding:8px 12px;font-size:.84rem;color:#d4d4d7}
.capability-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:#dedee1;border:1px solid #dedee1}.capability{background:#fff;padding:31px;min-height:240px}.capability b{font:700 .76rem Montserrat;color:#d2252b;letter-spacing:.12em}.capability h3{margin-top:30px}.capability p{color:#68686f;margin-top:10px;font-size:.95rem}
.flywheel{display:grid;grid-template-columns:repeat(5,1fr);gap:12px}.fly-step{position:relative;padding:27px 22px;border-top:3px solid #d2252b;background:#fff;color:#242426;box-shadow:0 12px 30px rgba(36,36,38,.08)}.fly-step span{font:700 .75rem Montserrat;color:#d2252b}.fly-step h3{font-size:1.05rem;margin-top:16px}.fly-step p{font-size:.86rem;color:#6a6a70;margin-top:8px}
.faq{max-width:900px;margin:auto;border-top:1px solid #d8d8dc}.faq-item{border-bottom:1px solid #d8d8dc}.faq-question{width:100%;display:flex;justify-content:space-between;gap:20px;text-align:left;padding:24px 0;border:0;background:none;font:700 1.04rem Montserrat;color:#242426;cursor:pointer}.faq-question:after{content:"+";color:#d2252b;font-size:1.4rem}.faq-question[aria-expanded=true]:after{content:"−"}.faq-answer{padding:0 35px 24px 0;color:#626269}.faq-answer[hidden]{display:none}
.source-note{font-size:.78rem;color:#7a7a81;margin-top:24px}.red-rule{width:76px;height:4px;background:#d2252b;margin:23px 0}.wordmark-inline{height:48px;width:auto}.page-platforms{background:#fff;padding:26px 0;border-bottom:1px solid #e2e2e5}.page-platforms .platforms-row{display:flex;justify-content:center;gap:45px;flex-wrap:wrap;color:#595960;font-weight:700}.platforms-row a:hover{color:#d2252b}
@media(max-width:1000px){.nav-links{gap:15px;font-size:.84rem}.logo{width:270px}.mission-copy{width:72%}.brief-grid,.advantage-grid{grid-template-columns:1fr}.brief-panel{position:static}.channel-cards{grid-template-columns:1fr 1fr}.capability-grid{grid-template-columns:1fr 1fr}.flywheel{grid-template-columns:1fr 1fr 1fr}.launch-row{grid-template-columns:1fr}.mission-index{display:none}}
@media(max-width:900px){.nav-wrap nav{height:88px}.nav-links{inset:88px 0 auto;font-size:1rem}.logo{width:275px}.logo img{max-height:76px}.mission-hero{min-height:660px}.mission-copy{width:82%}.mission-hero:before{background:linear-gradient(90deg,rgba(10,10,12,.97),rgba(10,10,12,.72)),url('assets/mission-control-hero.webp') center/cover}.channel-card{min-height:350px}.channel-card h3{margin-top:55px}}
@media(max-width:650px){.nav-wrap nav{height:80px}.nav-links{inset:80px 0 auto}.logo{width:230px;min-width:0}.logo img{max-height:67px}.mission-hero{min-height:620px;padding:72px 0}.mission-copy{width:100%}.mission-hero h1{font-size:3.05rem}.mission-proof{display:grid;gap:13px}.channel-cards,.capability-grid,.flywheel{grid-template-columns:1fr}.brief-item{grid-template-columns:48px 1fr;padding:23px}.radar-label{font-size:.63rem}.launch-band{text-align:left}.brand-logo{width:175px}.channel-hero{padding:75px 0}.channel-hero h1{font-size:2.85rem}.page-platforms .platforms-row{gap:19px;font-size:.88rem}}
@media(prefers-reduced-motion:reduce){.brand-track{animation:none}}

/* Text-first article archive. Blog imagery from the prior site is intentionally omitted. */
.blog-hero{padding:92px 0 72px;background:#242426;color:#fff}
.blog-hero h1{color:#fff;max-width:980px;font-size:clamp(2.6rem,5vw,4.7rem);margin:17px 0 20px}
.blog-hero p{font-size:1.15rem;color:#cacacf;max-width:680px}
.blog-hero time{display:block;color:#c7c7cc;font-size:.95rem;margin-top:22px}
.blog-back{display:block;color:#ff656b;font-weight:700;margin-bottom:32px}
.blog-narrow{max-width:850px}
.blog-list-section{padding:75px 0 95px}
.blog-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:22px}
.blog-card{border:1px solid #e2e2e5;border-radius:16px;padding:30px;background:#fff;display:flex;flex-direction:column;min-height:290px}
.blog-card time{color:#a52a32;font-size:.82rem;font-weight:700;letter-spacing:.04em;text-transform:uppercase}
.blog-card h2{font-size:1.45rem;line-height:1.25;letter-spacing:-.025em;margin:14px 0}
.blog-card h2 a:hover,.blog-read:hover,.blog-pagination a:hover,.blog-end a:hover{color:#d2252b}
.blog-card p{color:#696970;line-height:1.6;margin-bottom:24px}
.blog-read{margin-top:auto;color:#242426;font-weight:700}
.blog-pagination{height:auto;display:flex;justify-content:space-between;align-items:center;gap:15px;margin-top:45px;font-weight:700}
.blog-pagination span{color:#71717a;font-weight:500}
.blog-article-section{padding:68px 0 92px}
.blog-article{font-size:1.08rem;line-height:1.85;color:#3d3d43;overflow-wrap:anywhere}
.blog-article div,.blog-article p{margin:0 0 1.35em}
.blog-article div div{margin-bottom:0}
.blog-article strong,.blog-article b{color:#242426}
.blog-article a{color:#b82029;text-decoration:underline;text-underline-offset:3px}
.blog-article ul,.blog-article ol{padding-left:1.5em;margin:0 0 1.5em}
.blog-article li{padding-left:.2em;margin:.5em 0}
.blog-article blockquote{border-left:3px solid #d2252b;padding-left:22px;margin:30px 0;color:#626269}
.blog-end{border-top:1px solid #dedee1;margin-top:60px;padding-top:26px;display:flex;justify-content:space-between;gap:20px;font-weight:700}
@media(max-width:700px){.blog-grid{grid-template-columns:1fr}.blog-hero{padding:65px 0 55px}.blog-list-section{padding:48px 0}.blog-card{min-height:0}.blog-pagination{font-size:.86rem}.blog-end{flex-direction:column}}
.form-honey{position:absolute!important;left:-10000px!important;width:1px!important;height:1px!important;opacity:0!important}

/* Marketplace-specific command-center hero imagery. */
.channel-hero{min-height:690px;display:flex;align-items:center;background:#0b0b0d;padding:90px 0 80px;isolation:isolate}
.channel-hero.amazon-hero{--command-image:url('assets/amazon-command-center.webp')}
.channel-hero.walmart-hero{--command-image:url('assets/walmart-command-center.webp')}
.channel-hero.tiktok-hero{--command-image:url('assets/tiktok-shop-command-center.webp')}
.channel-hero:before{inset:0;width:auto;height:auto;border:0;border-radius:0;box-shadow:none;right:0;top:0;background:linear-gradient(90deg,rgba(8,8,10,.98) 0%,rgba(8,8,10,.94) 32%,rgba(8,8,10,.58) 53%,rgba(8,8,10,.06) 82%),var(--command-image) center center/cover no-repeat;z-index:0}
.channel-hero:after{content:"";position:absolute;inset:auto 0 0;height:130px;background:linear-gradient(transparent,rgba(8,8,10,.62));z-index:0;pointer-events:none}
.channel-hero .container{width:min(1160px,calc(100% - 40px));margin:auto}
.channel-hero h1{max-width:735px;font-size:clamp(3rem,4.7vw,4.9rem);text-wrap:balance}
.channel-hero .lead{max-width:655px;color:#e0e0e4;text-shadow:0 2px 18px rgba(0,0,0,.5)}
.channel-hero .hero-facts{max-width:740px}
.channel-hero .hero-facts span{background:rgba(18,18,21,.73);border-color:rgba(255,255,255,.24);backdrop-filter:blur(8px)}
@media(max-width:900px){.channel-hero{min-height:650px;padding:80px 0}.channel-hero:before{background:linear-gradient(90deg,rgba(8,8,10,.97),rgba(8,8,10,.84) 48%,rgba(8,8,10,.45)),var(--command-image) 60% center/cover no-repeat}.channel-hero h1{max-width:700px}}
@media(max-width:650px){.channel-hero{min-height:0;padding:76px 0 62px}.channel-hero:before{background:linear-gradient(90deg,rgba(8,8,10,.96),rgba(8,8,10,.84)),var(--command-image) 63% center/cover no-repeat}.channel-hero h1{font-size:clamp(2.7rem,12vw,3.25rem)}.channel-hero .lead{font-size:1.04rem}.channel-hero .hero-facts{margin-top:30px}}

/* Clear, responsive operating model and outbound audit offer */
.operating-system{background:#242426;color:#fff;padding:26px;border-radius:8px;box-shadow:0 24px 60px rgba(20,20,22,.12)}
.system-caption{font:700 .72rem Montserrat,sans-serif;letter-spacing:.12em;color:#bdbdc2;padding-bottom:20px;border-bottom:1px solid #454549}
.system-inputs{display:grid;gap:10px;margin:20px 0}
.system-inputs>div{display:grid;grid-template-columns:38px 1fr;gap:2px 12px;align-items:center;background:#343437;border-left:3px solid #d2252b;padding:12px 16px}
.system-inputs b{grid-row:span 2;color:#ed393f;font-size:.8rem}.system-inputs strong{font:700 1rem Montserrat,sans-serif}.system-inputs span{font-size:.78rem;color:#bdbdc2}
.system-output{border-top:2px solid #d2252b;padding:18px 4px 3px}.system-output span{display:block;color:#ed393f;font-size:.7rem;font-weight:800;letter-spacing:.1em}.system-output strong{display:block;font:700 1.35rem Montserrat,sans-serif;margin-top:5px}
.audit-promise{max-width:760px;margin-top:26px;padding:16px 20px;background:rgba(18,18,20,.73);border-left:3px solid #e2272d;color:#fff}
.audit-promise span{font-size:.69rem;font-weight:800;letter-spacing:.1em}.audit-promise p{font-size:.94rem;margin-top:5px}
.outcome .metric{font-size:clamp(2rem,3vw,2.8rem)}.results .result-grid:has(.outcome){grid-template-columns:repeat(3,minmax(0,1fr))}
.results .result-grid:has(.outcome) .featured{grid-column:span 3}
@media(max-width:850px){.results .result-grid:has(.outcome){grid-template-columns:repeat(2,minmax(0,1fr))}.results .result-grid:has(.outcome) .featured{grid-column:span 2}}
@media(max-width:600px){.operating-system{padding:20px}.results .result-grid:has(.outcome){grid-template-columns:1fr}.results .result-grid:has(.outcome) .featured{grid-column:auto}.audit-promise{margin-top:20px}}

.growth-badge{display:inline-block;margin:10px 0 14px;padding:7px 11px;background:#fcebed;color:#ac1720;font-weight:800;font-size:.84rem}

/* Editorial vector system: consistent functional icons and explanatory diagrams. */
.icon-vector{color:#d2252b;display:flex;align-items:center;justify-content:center;background:#fff1f2;border:1px solid #f5d2d5;border-radius:14px}
.icon-vector svg{width:27px;height:27px;display:block;flex:none}
.editorial-visual{margin:52px auto 70px;max-width:1100px}
.editorial-visual img{display:block;width:100%;height:auto;border-radius:18px;box-shadow:0 24px 54px rgba(14,17,24,.13)}
.editorial-visual figcaption{margin:13px 4px 0;color:#666973;font-size:.85rem;line-height:1.5}
@media(max-width:700px){.editorial-visual{margin:34px auto 45px}.editorial-visual img{border-radius:10px}.editorial-visual figcaption{font-size:.75rem}}
@media(max-width:700px){.editorial-visual{overflow-x:auto;overscroll-behavior-inline:contain}.editorial-visual img{width:780px;max-width:none}.editorial-visual figcaption{position:sticky;left:0;max-width:calc(100vw - 42px)}}