The name “Amazon” doesn’t need any introduction as this is dominating the whole retail industry today. So, it is definitely important for Amazon Sellers to utilize this platform well and learn some great Amazon Marketing tips to grab the eyeballs of as many customers as they can. As, we know there is a huge range of products available for sale on Amazon, so it’s very tough and challenging for Amazon sellers to showcase their items to the right shoppers.
So, one of the best ways for sellers to get their product sell fast is through Amazon influencer marketing. The right use of Amazon marketing can help you stay ahead of competitor brands available while it effectively shares your brand’s messaging and products with the right set of audience.
Amazon marketing empowers brands to grab the attention of their target customers group organically in a relevant way. Today, influencer marketing has taken over $1.7 billion industry share alone, do you know why? Because it really works and consistently doing a tremendous job in terms of Amazon products marketing.
Usually, we all as customer’s lookout for product recommendations whenever we plan to buy any products. As per a recent study, it has also been found that 49% of customers similarly believe in the influencer’s recommendations as they do on their friends when it comes to making product buying decisions.
We at Etail Rocket team bring you the brief about an Amazon Influencer and “How Influencer Marketing can boost your sales?
What exactly Amazon Influencer is?
An Amazon influencer is any active influencer who has created a special place for him/her on social media platforms. Such persons have authority in a certain niche and millions of followers whom they recommend Amazon products. They provide them brief description of Amazon products on their social media platforms. They influence their audience to purchase the product for sale on Amazon. They also direct them to a unique Amazon web page where they can easily buy those recommended products.
They follow the right set of influencer marketing approaches to recommend your brand and can help you drive massive Amazon sales. So, all the Amazon sellers out there, instead of focusing on finding the right customers on your own, go for a potential Amazon influencer who has already created a strong follower base that would be interested in buying your products.
What are the Benefits of an Amazon Influencer and how can they boost Your Sales?
Influencer marketing is a great way for eCommerce brands to expand their clientele and boost their Amazon sales. So, find one from the best influencers for Amazon sellers who have the right set of active followers.
1. Amazon Influencer expands Brand Awareness and Reach
Hiring a local popular social media influencer to showcase your Amazon products is the best way to connect with your customers. It’s a quick and effective way to make people aware of your brand & products as well as creating interest among customers and driving huge traffic to your own page. A report revealed by McKinsey also suggests that word-of-mouth works far better and effective as compared to paid ads.
2. Influencer marketing is quick, cheap and Effective
Promoting products quickly, effectively and at cost-efficient rates is a dream of all Marketer and Amazon Sellers. Influencer marketing can help you achieve those dreams. It comprises of such features with minimal work and great returns. However, it can take a lot of your time to find the right Amazon influencer. But, yes, once you join hands with a potential influencer, your products will sell like a hotcake at the costs of peanuts.
3. The influencer creates Trust & Credibility
Brands spent years to achieve trust and credibility among their customers. However, influencer marketing has made this task much easier for brands. An Amazon influencer work as a third party source that has already created a trust among consumers and they are more likely to buy product on their recommendations.
4. Micro Influencers brings high engagement
Really, they can bring an impressive engagement rate for your brand that even a big celebrity can’t bring. Do you know why? Because these influencers are easily accessible and relatable to consumers. They quickly interact and respond to followers' comments, like and queries on social platforms. That is why when an influencer recommends your Amazon products or store on their social platforms, their followers consider, ask questions, and more likely to buy those products right away!
5. Influencer Marketers increase more conversions
With a strong fan base and established trust, Amazon influencers could be much more effective to boost your Amazon sales. They play a major role in the purchase decision for consumers. They even involve their friends and families in making the right product buying decision for their followers. So, if your Amazon products are the right option for the consumers, a positive word from a potential influencer can help your customers conclude that buying decision.
Hope now you have learned how a small Amazon influencer can help you achieve big results. If you are planning to sell on Amazon, make sure you choose your Amazon influencers carefully. You should also learn some Marketing tips about influencer marketing beforehand in order to pay more attention to your influencer and ensure how they are showcasing your products in front of your customers. If you still have some doubts related to Amazon influencer or influencer marketing, you can take help from Amazon experts like Etailrocket. We would love to let you know where to start from and how to achieve amazing results via Amazon marketing.
We are a full service Amazon Seller account management consultant agency that works with 6 figure to 8 figure brands across virtually every category on Amazon. We enjoy helping big and small brands grow on Amazon by sharing the latest Advanced Amazon strategies, tips & insights that are working for our brands today to save you time and bring your Amazon and eCommerce sales to the next level. Sky Rocket your brand on Amazon today.