The Pros and Cons of Selling on Amazon: Is it Right for You

​For many entrepreneurs, Amazon is a go-to platform for selling their products. With its massive customer base, easy-to-use tools and low fees, it’s no wonder why so many people choose to use this ecommerce giant as their primary marketplace.

But there are some drawbacks to consider before diving into the world of Amazon selling. It can be difficult to stand out in such an overcrowded space, and the competition can be fierce. Plus, you have less control over your brand identity when using a third party platform like Amazon.

So how do you decide if selling on Amazon is right for your business? In this article we'll explore both the pros and cons of using Amazon as your sales channel—so that you can make an informed decision about where to sell your products online.

Pros of Selling on Amazon

Access to a Huge Audience

Are you ready to tap into a consumer base of 310 million people and growing? List your products on Amazon and get in front of an enormous crowd! You'll gain access to potential buyers from across the country and even worldwide, giving your business the opportunity for increased sales. Take advantage of the ever expanding market that comes with Amazon's large userbase now! This platform is client focused, so you know your offer won't be not passed over. Get noticed by listing on this space today.

Low Fees

Compared to other ecommerce options, Amazon stands out for its extremely competitive fees. These fees are completely contingent on successful item sales, so you don’t have to worry that you’ll be spending money without equity in return. This gives sellers peace of mind when listing items, knowing that their dedication and hard work won’t be wasted without income. In other words, this means Amazon works with sellers to give them real value in exchange for their efforts. Also, what makes this dynamic even greater is the total lack of financial stress in putting items up for sale–there is no risk associated with investing time and energy into something that won’t likely bring profit! At the end of the day, Amazon provides a platform that offers the greatest return on traditional merchant activities–it only makes sense to jump aboard!

Easy Setup

Beginning your Amazon journey just became much easier! Setting up your account is a breeze with easy instructions and step-by-step guidance provided. And the best part is that you'll be up and running in no time ​at all! From adding all the bells and whistles to cross listing on multiple sites, Amazon has you covered. With comprehensive tips right at your fingertips, there's no guesswork so you can hit the ground running today! Don't hesitate for a second – get started now and nail down your spot in the ecommerce marketplace!

Cons of Selling on Amazon

Stiff Competition

It's no secret that Amazon has a stout market of sellers with millions vying for attention. During online shopping season, competition is exceptionally intense. Making sure you have a robust and thoughtful marketing strategy in place is key when trying to set your store apart from the numerous other selling options available. Having reliable tools can go a long way towards giving your shop the edge needed to attract more people which in turn increases sales potential. Investing time and effort into customizing listings and creating appealing photographs, optimizing search terms and most important, customer relationships are all integral components in successfully creating a comprehensive plan that separate your store from the others crowding the marketplace shelves.

Lack of Brand Control

When selling through a platform like Amazon, it can be challenging to maintain your brand identity. You won't have access to the same level of control over things like product images, descriptions and reviews. Not only that, you'll also miss out on any opportunities to craft an engaging customer experience around not just your products, but also your brand values and mission. Your customers will still do research into the company they plan to buy from and they know authenticity when they see it, so these elements are essential if you want people to continually remain interested in what you have to offer.

Do you need help promoting your business on Amazon? Worry no more! Etail Rocket is here to help. With an experienced team of professionals, they'll serve as that extra shoulder you can lean on in order to reach the success you deserve. Whether it’s optimizing your product listings or creating a strategy for growth, they are up for the challenge and ready to take your business to great heights. Don’t hesitate to get in touch with Etail Rocket – their vast experience and expertise will be the vital element needed for your business to ascend yet another ladder of success.