The Buy Box on Amazon is a place near the Buy Now or Add to Cart Option. If you are a seller featured on the Buy Box, then the product which a customer will buy will be bought from your store. This is a great way to increase your sales and profit. You can think of a magic button that helps you get better reach and better sales on Amazon.
Reasons Buy Box is necessary for sellers on Amazon
Amazon is one of the best online retailers that have provided customers with almost every type of product. This makes it one of the best places to sell your product and increase your revenue. The best way to increase it through the Buy Box option. The Buy Box present the sellers with a wide range of benefits, some of which are,
Exposure: If you want to leave a mark in any business, you need to show yourself better than your competitors. If you are amazon selling some item that is sold by some other seller, then you need to compete with him to get featured on the buy box. The buy box is on the web page, comprising the details of the product and thus the customers take notice of your services. This gives you proper exposure to sell your product and compete with the competition in your domain.
Endorsement: Amazon has been working on for the past many years is that it is trying to enhance the customer experience and to do so, it is providing customized shopping experience to the customers. Based on the performance metrics of the amazon seller, Amazon will suggest each of them. The sellers having the best performance will be featured on the buy box. The sellers who have made it to the Buy Box are some most-trusted sets of people who have enjoyed the growth in amazon sales with the help of the feature.
Easy to use: The location of the Buy Box makes it an important feature on Amazon. It is near the Add to Cart option. The customers get an enhancement while shopping on the platform.
How to get on the Buy Box?
Amazon marketplace has created a splendid listing that has all the sellers who are approved for winning the coveted position on the buy box. Like SERPs, there is an algorithm that lets you reach on the top and helps you get better sales. You need to get accustomed to that algorithm and work accordingly to use it in your favor. Below are certain steps that you need to follow to get featured on the Buy Box.
Utilize the FBA method
Fulfillment by Amazon is the key to get listed on the Buy Box. If you are an FBA seller, then Amazon knows that you can deliver the products on time and are trusted.
Competitive pricing is the key
People usually shop online to get cheaper products. If your prices are better than your competition, then Amazon will help you get more customers with the Buy Box privileges. However, this does not mean that you need to leave your profit and work in the loss.
The less the weight, the better the gain
If you provide quick delivery to your customers, they will have a better experience with you and this will reflect in the listings. This will reflect on the brand of Amazon and the company will reward you for this.
Customers are king
If your customers are satisfied with the services you have offered, then there are high chances that you will get featured on the Buy Box. Excellent review and splendid customer service will help you get better sales. If the product meets the standard of the industry, then it will get the desired results. The future of eCommerce websites depends upon its customers, and if the customers are happy, the platform will help you grow.
If you want to maximize the returns and get the best out of the fees which you spend on the Sellers account, then Etail Rocket can help you with it. They help you establish yourself as a brand on the platform and get you better revenue. So, call them if you want to get the best profits.
We are a full service Amazon Seller account management consultant agency that works with 6 figure to 8 figure brands across virtually every category on Amazon. We enjoy helping big and small brands grow on Amazon by sharing the latest Advanced Amazon strategies, tips & insights that are working for our brands today to save you time and bring your Amazon and eCommerce sales to the next level. Sky Rocket your brand on Amazon today.