It is no secret that nowadays Almost every online marketplace is using the help of influencers to promote their products across various social media applications and other blogs. With the help of these influencers, the marketplaces hope and aim to increase their sales substantially.
But there’s an online marketplace that until recently had not been including influencers in any of their marketing campaigns in any form whatsoever. What's actually shocking is that the marketplace is the biggest, most successful, and most popular website in the business- Amazon.
Amazon recently started a program called Amazon’s influencer program which was designed specifically to take influencers under the umbrella of their whole marketing game.
The Amazon Influencer ProgramThe program’s basic aim is to give influencers a storefront where they can list the products that they are promoting. Amazon has its own way of figuring out the eligibility of the influencer so it doesn't really matter if you do not have millions of followers. All you need to hope is to fit the requirements decided by Amazon. Until now it is clear that the minimum requirements include having a considerable and quality presence on popular social media platforms like Instagram, Facebook, Youtube, and Twitter.
Apart from being listed on a site like Amazon another great perk for Amazon influencers is the payout. The influencers get a commission if the sale is made through the link of the product on the influencer’s catalog. Unlike other programs of amazon which usually direct traffic away from the site, the influencer program keeps them in the radius of the company by taking the user to the influencers storefront on Amazon itself. This benefits the influencer as well as Amazon.
The drift in shopping styleAccording to experts at Etail Rocket, what amazon hopes to do with this program is to slightly change the way people currently shop on it. After all a change in the positive direction has the power to do wonders. So what exactly is the change that Amazon expected to see in the future scenarios?
The path taken by a customer before was quite basic. The required product is typed in the search bar and then a list of items from various vendors appears.
What customers can do now is that they can check out a trusted influencer and figure out what they have to say on their favored product. Most such reviews need to be unbiased. The influencers are expected not only to talk about the good stuff but also a few negative factors too if any.
Amazon hopes to create a trend where people start following these influencer storefronts to await new items and to keep looking at reviews of products they promote.
Further promotionsBeing an influencer means that you are a known face and people take out time to especially stay updated about a certain product review from you. But how do all those followers get to know when you add a new item to your storefront? Most importantly, is there a smart way to link the promotion to Amazon?
Well, that’s easy. Amazon gives a sharing option at the storefront. You can share the page on your Instagram, Facebook, or wherever your influence is. By sharing Amazon’s influencer storefront you lock the connection between the promotion and Amazon.
The storefront itself needs some level of customization options in accordance with the influencer. The customizations right now aren’t that many but still quite enough to easily arrange, mark and catalog all your products that you are promoting.
The Hidden Advantage for InfluencersYou might think that the only way to make actual money through this program is the commissions. But commissions are not the only way.
Usually, influencers start charging more money when their influence on a certain platform increases. Similarly, an influencer can aim to get a high amount of views and sales to be able to make negotiations with Amazon for a higher cut on further sales. The more followers you attain and the more influential you get, the higher will be the demands that you can place
This is basically how influencers usually make money on other social media platforms like Instagram, Facebook and others.
What Amazon gets out of all thisWell, one motive of Amazon is quite clear. It wants to make sure that the sale of their products keeps on increasing. The company would use every tactic under its moral umbrella to keep the sales on the higher side. So obviously using influencers to increase the number of products sold is a very well understood topic.
But that is not it. Amazon also is trying to change the purchasing model for customers. As discussed earlier by following the influencers the customers can now keep a better track of the products they would take more interest in. The more people stay updated about the products the influencer is showcasing, the more traffic amazon gets. It's a win-win situation. Both, Amazon and the influencer get varied payouts but the path of growth is pretty much the same.
The Amazon Influencers program is a bold move by the company to promote the influencers and give them a real payout which is mostly lacking in their field of work. This creates a level of trust and a bond that will promote the growth of everyone involved. O
their extended advantages like the benefit to the economy and the vendors are always there.
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