To no one’s surprise, Amazon has held its place at the top when it comes to online stores. Amazon offers everything that you can think of. Basically. Anything that can be shipped and is legal can be sold on Amazon. It has made businesses boom all over the world and has practically become the new go-to place for anyone wanting to set up an online market.
But in today’s date, every businessman wishes to earn big through Amazon. The tough and rigid competition makes it very hard for various sellers to come out on top. But as you know there is a hack for everything and there are a few tricks that we can share with you to make sure your sales increase. Though we call them tricks, these are more like technical and straightforward ways which can help you sell your product a little more easily. So let’s get straight into it
The Influence of Influencers
Consumers these days are quite smart and tech-savvy. Whenever they wish to shop for a certain product they go to check out the reviews. Now the value of the reviews or promotions of a product varies from person to person. The people who have the highest value of a review are mostly influencers since they have a large following, and well, people trust them. Influencers are mostly very famous people who have a substantial amount of followers on Instagram. These are mostly celebrities like movie stars, comedians, sports personalities, models, and so on. Their review of a product can easily make or break a brand.
There are many ways you can connect to an influencer. You can contact them through an agency or you can personally email or text them. But getting an influencer to promote your product, especially the super famous ones, usually costs a lot of money.
Make sure you take out a budget and don’t overspend. Get an influencer to review your product and watch the sales go up almost immediately.
Pay for Ads
Wouldn’t you agree that if your product comes on the first page or if it is highly visible when a customer searches for it, it would help enormously with sales?
Do you think it is impossible?
Do you know there is a shortcut to it?
Well, you simply pay Amazon and they will run your product ad for you. It is one of the best features of the Amazon marketing plan that you can use. All you have to do is provide some specific keywords, pay up and you’re good to go. So when a customer searches for a product and it matches with the keyword you provided, your product will be somewhere in the highly visible areas.
It may be on the first page among other higher-rated products, or it could be on the bottom of the product details page. The visibility of your product also depends on how much you are willing to spend on the ads.
Product awareness is an essential step that sellers need to take if they want their product to beat their competitors. Basically, every customer does a lot of research on the internet before deciding on a brand or a product. Your visibility and content quality can help redirect a lot of people towards your product. You can achieve this by doing a few things-
Search Engine Optimization (SEO)
Search engine optimization is basically modulating or influencing the internet in a way that your product or link or any other desired thing comes higher up on the result list. Amazon has a search engine and the search result list can also be optimized.
The way to optimize Amazon’s search engine is a little tricky and will require you to do some heavy research. There are many factors that you will need to learn about like keywords, Amazon marketing strategy, and so on. You can learn about these factors through the internet.
Once you do your research you can easily apply it to your product listing. This will help your product rank better on the search results and it will automatically help increase your sales.
The product description
The product description is something that a lot of people take very lightly. Many products that do not do well have a very ill-written product description. Sellers think that the product description is not that necessary and people would surely know what their product is but that is not the case.
An exciting and descriptive product description will easily win your customer's heart. If the description of the product helps the customer relate the product to his/her need then you have a sure-shot sale. It should explain what your product does in the simplest manner. Complex grammar and big words in the description will not get you anywhere. Creativity and understanding of your customer’s needs are what will help you sail through.
Amazon is surely not a simple online marketplace. For a customer, it may be a simple online retail store as they get everything at the click of a button but for sellers, it is anything but. Tough competition and complex algorithms make it very difficult for sellers to come out on top and hot home run on sales. They can go through this article and use the tips to help get a clear boost in their sales.
We are a full service Amazon Seller account management consultant agency that works with 6 figure to 8 figure brands across virtually every category on Amazon. We enjoy helping big and small brands grow on Amazon by sharing the latest Advanced Amazon strategies, tips & insights that are working for our brands today to save you time and bring your Amazon and eCommerce sales to the next level. Sky Rocket your brand on Amazon today.